Business 101 Creativity

How To Grow Your Pinterest Profile

Pinterest is THE social platform I love the most. I’m a massive fan of mood boards, I seek inspiration daily and I’m a sucker for pretty pictures. Pinterest has it all!

However, the social media has well grown since its creation in 2010 (yes you read that right, seven years ago) and it became a powerful tool for each business owner. Today, let me give you some tips to grow your profile.

How To Grow Your Pinterest Profile + 7 Easy Tips — NinetyCo

Pinterest Growth

1. engage

It’s the key to a sensational profile and an engaged audience. No matter the reason behind your account: to promote your brand, to share inspiration or to gather useful posts, people will follow you more easily if they know you’re posting regularly. They’ll know when to expect which type of content and get their inspiration flooding thanks to your presence on the social media.

2. be proud of your content

We all have our favorite topics, our own passions and the Outdoors pictures that make us go wow. If you like Scandinavian interiors, your ‘Home’ board will contain a massive amount of white walls and black and white patterns. Same thing if you like surfing, you’re most likely to have a board called ‘Summer Vibes’.

People with the same hobbies as you will start following you in no time, simply because they want to be able to repin the content they feel close to. Stay focused on your passions, be proud about what you’re sharing: love what you pin, your followers will love it too.

3. be attentive

Analytics are so important when it comes to Pinterest. Whether it’s for your blog or any kind of social media, those little metrics are able to show you the age, gender, and interests of your audience. If you have followers from Canada, how about you start sharing more cool spots in Montreal, Ottawa, and Québec? It could be pretty awesome for them to discover new shops and restaurants thanks to your pins.

To see your Pinterest Analytics, turn your account into a Business by clicking right here.

4. aim high

I’m sure many people see Pinterest as a cool application you can use whenever you want to find the inspiration, but do not forget it’s a social network. Today, social network rhymes with potential traffic and cool audience. Using your Pinterest profile wisely can help you reach a new niche, so always be sure to set some goals and try to grow the engagement of your followers. However, keep making sure your oldest followers keep returning, it would be too bad to lose an audience, as you get another.

5. it works both ways

While using Pinterest can drive traffic to your website, your website can also help you gain new followers on the network. Pin ahead some inspiration for an upcoming article and design pins to announce a blog post. Are you selling products? Show your Pinterest followers, some of them might be interested. What does all this mean? You can attract new readers and clients just by pinning, and gain new followers while displaying your Pinterest profile or the social media icon on your blog.

6. consistency is the key

If your website is well-rounded and your brand identity on top, make sure to spread it. Use the same fonts and colors as your website when designing a pin and make sure your boards relate the same topics as your articles. That way, you please people who always want more of your rich content and inspiration.

7. keep it cool

I know I just told you to see Pinterest as a business tool. And yes it can bring new opportunities and potential readers but it’s important for you to remember it’s only just a social media. Do not make it your goal to gain money over Pinterest and let sponsored pins away, just have fun pinning about what you like and stay true to yourself. Do not become one of those people who pin about everything just because a brand said so.

How are you using Pinterest?

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  • JJ

    great blog

  • Karen Farber

    Love these Pinterest tips! This is a platform I don’t use enough, but definitely going to start putting more effort into growing it! xx

  • Greta

    I love Pinterest too because it’s creative and fun. Thanks for these tips! Will utilize them.

    – Greta

  • Amy

    Great tips! I absolutely love Pinterest and am growing mine currently.


  • Maria

    Ok, I have been baffled by how to maximize pinterest for my blog. You gave some great ideas here – as usual. Thank you for taking the time to help us newbies out;)

  • Daniela

    I love Pinterest so much, that I prefer to use it only for collect photos I love and create mood boards. I don’t really use it to grow my traffic, even tough it would be nice. I’ll try some of your tips for sure. 🙂


    • Jessica

      It’s also an amazing way to use this platform! It’s the absolute best when it comes to inspiration so you should definitely enjoy this part before trying to grow your audience 😉

  • Gabi Valladares

    100% on the engage piece. When I find a pin I really love, sure, I save it to one of my boards – but, I also like to comment on it! I find that comments are quite rare on Pinterest so I like to respond when it’s a recipe or DIY that I really enjoy.

    • Jessica

      You are so right Gabriella! Some recipes really are awesome and it seems right to show some appreciation 🙂

  • Subomi Salami

    Great tips dear! I definitely need to start building my Pinterest profile more. Great post dear!

    • Jessica

      Thanks so much girl! I appreciate your comment 🙂

  • Alexandra • ilumuoti

    Very nice tips, thank you! I mainly use Pinterest for inspiration, but I can still see my following growing now 🙂

    xx Alex

  • BSBP - Be seen be popular

    This are great tips, it is so nice that you write about that.

  • Tori//

    Great tips! Thanks for this inspiration, Jessica!

  • Laura Mitbrodt

    Thanks for the tips Pinterest is always a tough one for me

    • Jessica

      It can be quite frustrating at first, as you may not now how to grow your followers but it’s soon an amazing tool!

  • Jane

    Thank you for these great tips!
    xo, Jane

  • Laura Coleman

    Great tips, Jessica, thanks for sharing! Just found your blog via Bloglovin, looking forward to checking out some of your other posts. Also, killer logo!

    • Jessica

      Thank you so much Laura! I can’t wait to see you back, your words mean a lot 🙂

  • Melis

    this is actually a super helpful article, i’m in desperate need of improving my Pinterest game. thanks for sharing!

    xx Melis

  • Adrianna

    Such a helpful and great article! Instagram by far has been the easiest social media platform to grow on, but I would love to start using my pinterest more often too 🙂

    Adrianna xx

    • Jessica

      Pinterest is such an amazing platform! You’re so right girl 🙂

  • Hairwonderfulday

    I am useless at setting up my Pinterest so this is very useful – thanks so much for sharing xx

  • Valerie

    This is such a great post…very helpful information! Thanks for sharing!

  • Lauren Victoria

    Love your tips! I’m growing more on Pinterest which is exciting since I was hardly ever using it properly and to it’s full advantage. But pinning consistently and new fresh content works so well for me x

    Lauren |

    • Jessica

      See? That’s amazing Lauren! I’m glad to read my tips do work 😉

  • Lou M.

    These are really great tips, I love pinterest but I really need to start using it more consciously instead of just pinning random cute stuff and forgetting about my own content, thanks for sharing this

    Technicolor ♥ Heart

    • Jessica

      It is quite tempting to use it for ourselves only, trust me, been there done that haha

  • Corina Nika

    Great post lady!! I’ve never stopped pinning every since pinterest was created lol – definitely my favourite social platform!

    • Jessica

      Damn girl I feel you! I always see your pins on my feed and I love them.

  • Keri

    You give such amazing advice! I don’t really concentrate on Pinterest but I definitely should!

    Enclothed Cognition

    • Jessica

      You’ll definitely see a difference, and either way it’s amazing to use Pinterest to find the inspiration 🙂

  • Sophie

    I need to try your tips. I started putting pictures from my blog posts on Pinterest, but Pinterest started turning the pictures into grey boxes whenever I try to upload new pictures. I need to fix it.

    • Jessica

      Oh really? This issue never occurred to me, maybe you could try contacting Pinterest

  • Desk Dress

    I love that if you take away the Pinterest-specific parts of this post, each of these steps is just good advice for anything you do. Working hard and making sure you’re proud of what you’re producing will always pay off in the long run. “Keep it cool” especially is a rule that always helps but is so hard to remember!

    • Jessica

      Girl you are so right! I have to agree with you. Thank you for sharing your thoughts, I appreciate it 🙂

  • Monique | WritingMonique

    I love Pinterest, but I don’t use the analytics enough!

    • Jessica

      It can help you a lot to understand your audience and traffic x

  • Jessi Malay

    Loving this post! Such great advice. Thanks for sharing and have a great week.

    XO, Jessi

  • Amber

    Such a great post! Thanks for sharing–I’m so bad with Pinterest. I always neglect my profile. This inspired me!

    • Jessica

      I’m sure you can focus only 15 minutes of your day on it!

  • Kayley

    Great tips! I’m working on growing the Pinterest account for my blog, so this advice is very helpful.

  • Sheena

    Thanks for writing this! I didn’t know that my Pinterest could actually get me some traffic. Interesting!

  • Laure

    These are some great tips, I need to work on my pinterest

  • Nataliya

    Great advice! I started focusing on Pinterest a lot more over the last few months and saw my traffic surge as a result. Optimizing your Pinterest profile and ensuring everything is SEO-friendly is super important. And like you said, consistency is key! Scheduling things out with a Pinterest scheduler makes life easier. 🙂

    Style Tomes

    • Jessica

      I’ve heard/read a lot of good about Pinterest planners but never really used any! I might have to 🙂

  • Holly

    Great post! Pinterest is one of my favorite social platforms ever!


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