Blogging Creativity

Make Your Blog Attractive + Engaging

At the time I’m writing this, Worldometers states that more than 4 millions blog posts have been written today. This article I’m publishing is among those. I’m excited, mind-blowed and stressed out at the same time. Excited to be a part of something this important; mind-blowed to think there are millions of people writing out there; and stressed out because I’m wondering if I will even manage to catch one person’s attention among millions of great posts.

You can only imagine how hard it is to reach an audience with these billions of blogs, portfolios and online magazines. And by audience, I mean active and talkative readers, not just numbers. Nobody wants 200,000 page views a month while only having two comments per day. It is to me the most frustrating thing.

How To Make Your Blog Attractive And Engage An Audience — NinetyCo

Make Them Stay

I personally blog for people, not for numbers.

However, how do you make people stay? What do you need to do to gather an engaged audience that keeps coming back? I’m telling you everything in this post. You need: an attractive website, a blog that makes people go WOW! and click and comment and like and share and subscribe. It seems a lot, but trust me, it’s quite easy. You just need to be careful about a few things.

1. headings & announcements

I’m not talking about a header saying ‘This website is using cookies’ because please, that’s just something we close. I’m talking about ‘Welcome! Did you check the last six tips I gave on audience growth?’. If you’re launching a shop, announce it on your blog with an announcement bar. People will be interested, thinking ‘Wow that’s cool, let’s check this out’ whereas they could have never noticed that new tab on your navigation bar. Plus, they can ignore it if they’re not interested. I know that’s not the goal of it, but at least you’re not forcing them with a damn pop up window.

2. unique website design

I don’t know if you’ve noticed the last trend but I don’t like it. What am I talking about? That massive slider every blog seems to have. I visit many websites a day, and without lying, 70% of them have a slider. While it is nice and interesting to display a featured category or your latest posts, it’s been everywhere. Do you want someone visiting your blog for the first time and saying ‘Oh a slider, again…’. This is why, and mark my words when I say this, you must have an unique website design. Ask for some help, spend some money if you have to, but please, do not think lowly of your blog. This is your business, your baby, make it look good and special. Show your worth, use your own preferences, not some pre-made template.

Related: Where To Spend Money To Earn Some

3. post titles

This is so important to attract an audience. Don’t be afraid to use long titles, be descriptive, that’s the point of a post title. Use words people will understand (even non native speakers) and sentences that will scream ‘Click me, I’m interesting I promise’. I hate it when a blog post is called ‘Beauty Review’ and the only thing you get is a massive block of text, with no picture or link to products. I mean, why was the post called ‘Beauty Review’? That’s an example among many others but you got the idea. Attract people, but don’t lie either. Your post title must match your content.

The goal of this post is to engage people, don’t forget it. We are not liars, we are bloggers.

4. pictures

Right before clicking on a blog post and reading it, the visitor will automatically be interested by your images. Us humans are attracted by pictures. Bright colors, geometric figures, lines, massive types, that’s our thing. Think about two different blogs, sharing the same passion: Fashion. Would you read the blog post with the high quality picture zoomed on that nice pair of sneakers, or the one with the blurry image of a dress? I think I can guess your answer, and I would have had the same. We say it all the time, but pictures are everything. It’s okay if you’re not a photographer, ask a friend of yours, pay someone, it’s up to you. But please take great care of the visuals you display on your website. This is your blog you’re selling through posts, make it look cool and pretty (just like yourself).

5. links & redirections

In all honesty, making the readers click is everything. Whether it’s self promotion, shopping favorites, or interesting posts you saw online, it’s important for them to have that little extra. When writing a post, it’s easy to find words to highlight. It can be the mention of a social media, a brand or a person. Add a link, you’ll be happy to promote someone if it can bring them more traffic. And your audience might discover their new favorite magazine thanks to you.

6. share buttons and visible interactions

Reading a post is great, making people want to share it is better. In order to do that, you must absolutely have share buttons ready to be used, SumoMe is perfect way to do so, and it’s a free WordPress Plugin (see that link I just added, easy). You must also have your comment area ready to be used, no extra click, no pop-up window, just a box and a submit button. For your links, add them a class so people can easily find them. Don’t make them the same color as your regular paragraphs.

What I call a class is a term used in HMTL, if you’re not sure what I’m talking about, stay tuned because I’m about to write a post about the importance of knowing a bit of developer tools. (See that cliffhanger? That’s attractive…)

Do you think your blog is attractive enough after reading this?

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  • The Vagabond Wayfarer

    this is a helpful post.

  • Sian

    There’s some really great advice here, for bloggers new and old! Photos are the thing I’ve always struggled with as getting high quality photos for every post can be hard, but I sometimes use stock photos and find that can help for a wordy post that needs something with it 🙂

    • Jessica

      You are so right! It’s actually what I do from time to time. It can save the day 😉

  • alya

    Great tips!


  • Corina Nika

    Great post girl!!

  • Irina

    The post is great! I really love your photos 🙂

  • Ashley

    So many great tips + ways to engage, lady!


  • Nina

    These are really helpful tips!! Thanks so much for sharing !

    • Jessica

      I’m really glad you like the post Nina 🙂

  • Monique | WritingMonique

    Absolutely true! I definitely love a good webdesign and great photos! 🙂 I come back for the content though!

    • Jessica

      I agree with you Monique. A few things catch my eyes first and then I come back only if the posts are great.

  • Violette

    Great tips! It’s important to make it catchy! Thanks for sharing!

  • Katrina Fernandez

    very informative post for me as I am always looking for the best for my blog that could help me. Thanks for sharing!

    xo, Katrina

  • natalie

    Amazing tips babe!


  • Sophie

    I want to design my blog. I’m hoping to pick out a theme in the next month or so. Your blog is so pretty.

    • Jessica

      Thank you so so much Sophie, it means a lot to me 🙂 I hope you’ll find a theme you like!

  • Andrea Tiffany

    These are really helpful tips! I especially like the one you said about making your blog look different and attractive from others. There are definitely some blogs out there that look very similar in layout and format to others. I also feel like having attractive and eye catching titles and photos are very important as well. Not a lot of people would want to stick around to read more if the first things they see don’t catch their eye. I definitely am looking forward to reading more about developer tools! Thanks for sharing!!

    ~Andrea Tiffany~

    • Jessica

      I’m so glad to read your thoughts on the topic and discover we share the same.

  • jessica

    I agree with you 110% I blog for me and for my readers 🙂 It;s why I started everything else is just amazing extra!!
    xo, Jessica || The Petite Diaries

    • Jessica

      I’m so happy to read we share the same thought! Blogging is amazing to meet and interact with people 🙂

  • Zorica

    So many handy tips…
    Thanks for sharing…

  • Lou M.

    These are really great tips, thank you for sharing, I’m always trying to improve my blog so posts like this are super helpful!

    • Jessica

      I wish you the best for your own blogging experience 🙂

  • Angelica Anne

    Really great tips! Shall be using these to improve my blog! Thanks so much 🙂


  • Cristina - Memories of the Pacific

    You are giving great tips in this post, Jessica!
    For two years my blog had a simple layout, one of those provided by blogger but I never really liked it. Finally, last summer I decided to take the plunge and update the design, I’m so happy with my decision! The blog looks more professional and attractive. I believe that making a good first impression is so important in blogging so we should take really good care of design and the photos we post.

    • Jessica

      I can’t agree more with your comment Cristina! A well put design sure makes a difference 🙂

  • Jane

    Thank you so much for sharing these great tips!
    xo, Jane

  • Barbara

    I loved this post totally agree with the insight you gave for a lot of first timers. I think staying true to who you are should attract the right attention. I love that you have used your platform to help others!

    • Jessica

      I can’t agree more Barbara! If you stay true to yourself, people will notice and like you and your content even more 🙂

  • Nati

    Good quality photos are the most important thing, plus, unique content 🙂
    Nati xx

  • Irina

    The post is great! I love your blog 🙂

  • Keri

    Such important tips that every blogger should be sure in incorporate in their website! Thanks for sharing 🙂

    Enclothed Cognition

  • Emma Engmark

    Oh my, what a helpful post!!

  • Jennifer

    After reading this post, I definietly see that I need to polish some things on my blog. Really great tips and tricks. They’re super helpful! 🙂

    • Jessica

      I wish you the best for your blog Jennifer 🙂

  • Katie

    4 million?! Woofta. That’s some fierce competition. So yes, I am totally on board with this!

    Katie | Willow and White


    Such a great post!

  • The Fashion Folks

    So many great points on having an attractive blog! So many of them are important too and key for building one’s success. I do believe in the power of an attractive design, with blog title and images. Things that will add up to an impression!

    Have a lovely week! Xx

  • MihaBalan

    I think my blog is okay, I know there is more work on mine but I have already scheduled some small changes for it. But what do you mean by the massive slider you said everyone has it? I was thinking to install like a pop up so that if someone stays more than 1 min (which is likely) to give a like for Facebook for example or other network. What do you think?

    • Jessica

      That pop up can be a great idea, however make sure not to make it too big. The content also has to be quite explicit. People do tend to close pop up window without even reading it!

  • Elise

    These are all such amazing tips! Thanks so much for sharing – and your blog is beautiful!


  • Christine

    I always appreciate blogging tips, Jessica. There’s so much to learn! I agree with all the points especially with the quality photos and catchy post titles. I always try my best to fullfil those two. I recently changed my blog design as well, I couldn’t stand the blogger platform reminders all around the site!

    • Jessica

      I can understand your struggle. When it comes to Blogger and WordPress basic templates, their branding is everywhere.

  • Kristallspiegel

    I’m blogging about my family history. The subject is very specific and traffic is not high. But the people who search for a family name and find my blog in the search engines are happy with the content as I know from my readers who comment and contact me by e-mail – even if I don’t manage to always decorate it with beautiful pictures.

    • Jessica

      That’s truly amazing. You have a very specific niche and people coming on your blog must be so happy to find your content 🙂

  • Didier

    I totally hear you! We should not let the numbers dictate what we write but rather, write for the people and in time you’ll just seen the numbers come in organically!


    • Jessica

      Yes Didier! That’s exactly what I think 🙂

  • Lena

    This is a great post hun! I would say engaging content and on point photographies are really important, and also being engaging and true to self! xo~ Lena

  • Kelsey Bang

    great tips!

  • Face to Curls

    These are great tips. I try to make my blog unique and I actually designed it myself. I know there are many things I have to improve on but I’m quite content where it’s at now. Thanks for sharing!

    Ann-Marie |

    • Jessica

      That’s amazing of you Ann-Marie. You should definitely be proud 🙂

  • the adventurer

    Great post! I love attaching links to my posts, especially to the places I visit or ate at. That way my readers can check out where I ate and see if they like what’s on the menu =o)

  • Samm

    Pictures are a great tip — just like how text only tweets and Facebook posts get lost in the hustle and bustle of videos and pics, we’re visual creatures.

    That being said, I still totally suck at including pictures all the time!


    • Jessica

      haha I’m forcing myself sometimes. I got this little checklist for each blog post and if I forget to include a picture, I go back and add some 😉

  • Camila

    These are great tips, I normally do them all but still have to improve in the quality of the images. Thanks for sharing!

    My Vogue Style

    • Jessica

      I’m so glad you appreciated it Camila! I wish you the best for your blog 🙂

  • nat

    great tips! I really want to be better at making catchy and interesting post titles.

    • Jessica

      It is honestly so easy to make that change and it’s all so worthy!

  • Erin

    Thank you so much for these tips! They are so helpful.

    xx, Erin

  • Cielo

    Great tips!!! Thanks a lot for sharing =)

    – Cielo

  • Ileana

    These are such great tips 🙂

    Novelstyle Blog

  • Mr Essentialist

    Pictures are 100% my favorite / top priority.
    Interesting post !

  • Samantha

    Such great tips! I am a visual person so I think pictures are always important!

    • Jessica

      It is super important. Unfortunately it doesn’t do all the work, a rich content will do the difference 🙂

  • Adi

    Great tips!! Thanks for sharing, babe!

    Adi xx

  • Karine

    Very good points Jessica!

  • sophie nadeau

    Great post: I think pictures and formatting are what really make a blog post come to life!!

    • Jessica

      I totally agree with you Sophie. If it’s catchy, people tend to comment and come back for more!

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