At the time I’m writing this, Worldometers states that more than 4 millions blog posts have been written today. This article I’m publishing is among those. I’m excited, mind-blowed and stressed out at the same time. Excited to be a part of something this important; mind-blowed to think there are millions of people writing out there; and stressed out because I’m wondering if I will even manage to catch one person’s attention among millions of great posts.
You can only imagine how hard it is to reach an audience with these billions of blogs, portfolios and online magazines. And by audience, I mean active and talkative readers, not just numbers. Nobody wants 200,000 page views a month while only having two comments per day. It is to me the most frustrating thing.
Make Them Stay
I personally blog for people, not for numbers.
However, how do you make people stay? What do you need to do to gather an engaged audience that keeps coming back? I’m telling you everything in this post. You need: an attractive website, a blog that makes people go WOW! and click and comment and like and share and subscribe. It seems a lot, but trust me, it’s quite easy. You just need to be careful about a few things.
1. headings & announcements
I’m not talking about a header saying ‘This website is using cookies’ because please, that’s just something we close. I’m talking about ‘Welcome! Did you check the last six tips I gave on audience growth?’. If you’re launching a shop, announce it on your blog with an announcement bar. People will be interested, thinking ‘Wow that’s cool, let’s check this out’ whereas they could have never noticed that new tab on your navigation bar. Plus, they can ignore it if they’re not interested. I know that’s not the goal of it, but at least you’re not forcing them with a damn pop up window.
2. unique website design
I don’t know if you’ve noticed the last trend but I don’t like it. What am I talking about? That massive slider every blog seems to have. I visit many websites a day, and without lying, 70% of them have a slider. While it is nice and interesting to display a featured category or your latest posts, it’s been everywhere. Do you want someone visiting your blog for the first time and saying ‘Oh a slider, again…’. This is why, and mark my words when I say this, you must have an unique website design. Ask for some help, spend some money if you have to, but please, do not think lowly of your blog. This is your business, your baby, make it look good and special. Show your worth, use your own preferences, not some pre-made template.
Related: Where To Spend Money To Earn Some
3. post titles
This is so important to attract an audience. Don’t be afraid to use long titles, be descriptive, that’s the point of a post title. Use words people will understand (even non native speakers) and sentences that will scream ‘Click me, I’m interesting I promise’. I hate it when a blog post is called ‘Beauty Review’ and the only thing you get is a massive block of text, with no picture or link to products. I mean, why was the post called ‘Beauty Review’? That’s an example among many others but you got the idea. Attract people, but don’t lie either. Your post title must match your content.
The goal of this post is to engage people, don’t forget it. We are not liars, we are bloggers.
Right before clicking on a blog post and reading it, the visitor will automatically be interested by your images. Us humans are attracted by pictures. Bright colors, geometric figures, lines, massive types, that’s our thing. Think about two different blogs, sharing the same passion: Fashion. Would you read the blog post with the high quality picture zoomed on that nice pair of sneakers, or the one with the blurry image of a dress? I think I can guess your answer, and I would have had the same. We say it all the time, but pictures are everything. It’s okay if you’re not a photographer, ask a friend of yours, pay someone, it’s up to you. But please take great care of the visuals you display on your website. This is your blog you’re selling through posts, make it look cool and pretty (just like yourself).
5. links & redirections
In all honesty, making the readers click is everything. Whether it’s self promotion, shopping favorites, or interesting posts you saw online, it’s important for them to have that little extra. When writing a post, it’s easy to find words to highlight. It can be the mention of a social media, a brand or a person. Add a link, you’ll be happy to promote someone if it can bring them more traffic. And your audience might discover their new favorite magazine thanks to you.
6. share buttons and visible interactions
Reading a post is great, making people want to share it is better. In order to do that, you must absolutely have share buttons ready to be used, SumoMe is perfect way to do so, and it’s a free WordPress Plugin (see that link I just added, easy). You must also have your comment area ready to be used, no extra click, no pop-up window, just a box and a submit button. For your links, add them a class so people can easily find them. Don’t make them the same color as your regular paragraphs.
What I call a class is a term used in HMTL, if you’re not sure what I’m talking about, stay tuned because I’m about to write a post about the importance of knowing a bit of developer tools. (See that cliffhanger? That’s attractive…)