Business 101 Creativity

Set Up The Perfect Pinterest Profile

I’m pretty sure you couldn’t miss it but let me remind you something: Pinterest is everywhere! And it soon became the perfect tool to grow your traffic. This social media is different, it’s pretty, it’s fun and by pining only a few pictures a day you can definitely improve your engagement and gather a new loyal audience.

Sometimes next week, I plan on writing a post about the growth of your profile. However, before using Pinterest as a business tool, you have to know the basics. To help you a bit more, I wrote down all the first things you need to think about when signing up to your account. Growing your audience starts with nicely put boards and an attractive username.

How To Set Up The Perfect Pinterest Profile β€” NinetyCo

Pinterest Profile

1. Username/Name

The best way to look professional is to use your brand name or personal name (it’s time to say goodbye to the pseudo you used for your first email address, zip code and birth year included). If you have a different brand name from your name, you can put both, just like I did: Jessica Woods β€” NinetyCo

2. Biography

Do not just write about your age, location and job description. Describe what you do quickly, mention a few of your interests, explain what you’ll pin about. For example: Inspiration and Business Tips for entrepreneurs who want to take their business to the next level.

3. Profile Picture

No matter if you choose to display your own face or your logotype, it’s up to you, however I advise you to use one of those two. Do not take some Tumblr girl profile to make it yours. Your goal is to look professional, right? Then own your business and be proud of your blog and your pretty face. The more people see of your brand name or logotype, the more they’ll remember you. Turn your blog into something people won’t forget and use as a reference.

4. Boards

This is THE thing you need to think about! Your boards are the second, if not first, element people are going to notice. This is why you want your boards to be attractive enough to make people curious. Give your boards names and be consistent. What I mean by this? If you have several boards about Food and several about Home Decor, you can name them like this : Home Decor – Workspace, Home Decor – Living Room; Food – Drinks, Food – Gathering, etc. You should also make sure the names are as explicit as possible. Forget about the ‘I could need this information someday’ and prefer ‘Business Tips’.

The other important thing to consider is the covers of your boards. Pinterest thought ahead and made it possible to personalize each one of them, so the least we can do is use this feature. Try to choose pictures representing your brand’s aesthetic. To help you, why not use a mood board to give you an idea of what you want to show.

Related post: Why You Should Use A Mood Board

5. Design Pins Yourself

Another important board to consider is one collecting your blog content. This added board includes another tip of mine: design your own pins! If you’re not good with designer tools, you can totally ask a friend of yours or download some media packs available online to help you get started, but after some time you should find your own style and apply it everywhere, even to your pins. When to use your own pins? When you just published an article and want to promote it on Pinterest, your audience might just adore the topic you’ve mentioned and repin it again and again. A perfect way to grow your traffic without doing much.

6. Business settings

Last but not least, Pinterest has once again been clever, and allowed us to turn our account into a professional one. The consequences? Analytics! Seeing your numbers of impressions, clicks, repins and visitors have never been easier. You’ll be able to see what your audience is interested in and your most popular pins. To turn your Pinterest into a business account, follow the link.

Do you take great care of the appearance of your Pinterest? Do you think you’re using it fully enough to grow your blog?

Previous Post
January 24, 2017
Next Post
January 24, 2017


  • Amy Arnold

    I have done most of these things and look forward to your next post. I feel like I have more to learn when it comes to Pinterest.

    Amy Ann
    Straight A Style

    • Jessica

      I sure hope I’ll be able to help you πŸ™‚


    I receive big traffic from Pinterest but I’m still trying to figure out how to make good boards. Thank you for these useful tips! X


    • Jessica

      You are so welcome Jeff! Be sure to read some online guides on Pinterest, it can help a lot πŸ™‚

  • Layla

    Oooh this is absolutely gorgeous – loving the pictures! Got to love Pinterest, so many beautiful things, could spend hours scrolling through haha!

    Layla xx

    • Jessica

      I completely agree! Pinterest is everything πŸ˜‰

  • Patricia

    OMG! I use pinterest a lot but I didn’t know about the business account!
    Thanks for the amazing tips and for sharing all of this!
    Have a lovely week*

    • Jessica

      Ah I’m so happy I could help you discover this feature! Have fun discovering your analytics πŸ™‚

  • Laura @ Walking in Memphis in High Heels

    Such great tips! I was just saying I needed to revamp my boards!

    • Jessica

      That’s the perfect time to do it then πŸ™‚

  • Violette

    Great tips! Thank you for sharing!

  • Laura Mitbrodt

    I totally need to revamp and tweak my pinterest, thanks for the great tips

  • Lara Rose

    Amazing post! I was already doubting about a pinterest profile. Thanks for sharing babe!


  • Taylor

    Such great tips!
    I definitely need to use Pinterest more!

  • Caitlin

    Interesting. I hadn’t used Pinterest in an embarrassingly long time and recently just got back into it but haven’t pinned any of my own content yet. Would you say that it’s still a super popular platform that has value for bloggers?

    Caitlin, Beauty & Colour

    • Jessica

      Definitely! Thanks to Analytics tools, you can see your referrals (the sources of your traffic) and some days, Pinterest is bringing me lots of new visitors

  • Regina

    Great tips Jessica!
    I’m going to try and put them to work on my pinterest. In fact, I haven’t dedicated much time to it lately, but reading your post, I do see I need to make some changes.
    Thank you!

    • Jessica

      It might often be seen as a ‘pretty’ social media but it can do so much good πŸ™‚

  • Sharni

    I am OBSESSED with Pinterest! I find so much pay-off from it when using it as a blog/branding tool and it’s also great for inspiration.

    Sharni //

    • Jessica

      I’m glad we share the same thoughts Sharni!

  • Corinne

    I love Pinterest but never get enough time as I want to use it properly. I see a difference when I do!

    Corinne x

    • Jessica

      There definitely is a difference! It’s a great source of traffic

  • Safinaaz

    These tips are great in creating an attractive Pinterest profile. Love the note about having the perfect cover image for each board.
    Grey Canvas

    • Jessica

      It’s so important to have a great homepage πŸ™‚

  • Jennifer

    Great tips and tricks! I use Pinterest on a daily basis, so this is very helpful. πŸ™‚

  • Jane

    These are great tips! Thank you so much for sharing!
    xo, Jane

  • Andrea Handojo

    Pinterest is so important for growing a blog or brand! I always love sharing my pins and creating cohesive boards!

  • Nataliya

    Fantastic tips, Jessica! It’s so important to organize boards and have a consistent brand message. πŸ™‚ Another thing that might be important to add is to ensure boards have SEO optimized descriptions! Having search friendly pins and boards can drastically improve traffic. πŸ™‚

    • Jessica

      You are so so right! I’ll definitely try to mention SEO in my next post on Pinterest πŸ™‚

  • Sophie

    I’ll have to explore the business settings on Pinterest.

  • Mademoiselle Coconath

    Thanks for the tips!
    Mademoiselle Coconath

  • Yasmin

    Love these great tips for a novice like myself when it comes to Pinterest!

    xo, Yasmin

    • Jessica

      Once you’re used to it, Pinterest is so easy to master πŸ˜‰

  • Rach

    This is so helpful! I’m current working on my pinterest and will take up on any advice!

  • Jamie

    Great tips! Pinterest can be such a great tool to grow your blog/website! I recently figured out how to create “rich pins” which I think also helps.


    • Jessica

      Damn I definitely forgot to talk about those! Rich pins are so important…

  • Helena

    Hello Jessica,Useful post, thanks for sharing.
    Wish you a beautiful day!

  • Rena

    Thanks for the helpful tips!
    xx from Bavaria/Germany, Rena

  • Laure

    These are some great tips, I need to up my Pinterest game


    Great tips! Thanks:)


  • Kiran

    This is super helpful, I am new to Pinterest and almost 95% sure I am using it wrong. Thank you for the tips x

    • Jessica

      Then you have 95% chance of improving πŸ˜‰

  • Sarah

    I think Pinterest is one social network I’ve neglected from a business perspective but I’ll definitely be using these tips to start making the most of my account πŸ™‚ x

    • Jessica

      You can do so much more than saving pretty pictures in reality πŸ˜‰

  • Joy

    Great tips, very educational.

  • Ileana

    These are such great tips! I need to work on my Pinterest account, I mostly use it for personal things πŸ™‚


    Novelstyle Blog

    • Jessica

      You’ll see using it for your blog can also improve your traffic πŸ™‚

  • Carmen

    These are some great tips to set up the ideal Pinterest profile. The one about creating a meaningful bio especially helpful. Thanks for sharing. :]

    • Jessica

      I’m glad you liked this post Carmen πŸ™‚

Leave a Reply

Related Posts