I’m pretty sure you couldn’t miss it but let me remind you something: Pinterest is everywhere! And it soon became the perfect tool to grow your traffic. This social media is different, it’s pretty, it’s fun and by pining only a few pictures a day you can definitely improve your engagement and gather a new loyal audience.
Sometimes next week, I plan on writing a post about the growth of your profile. However, before using Pinterest as a business tool, you have to know the basics. To help you a bit more, I wrote down all the first things you need to think about when signing up to your account. Growing your audience starts with nicely put boards and an attractive username.
The best way to look professional is to use your brand name or personal name (it’s time to say goodbye to the pseudo you used for your first email address, zip code and birth year included). If you have a different brand name from your name, you can put both, just like I did: Jessica Woods — NinetyCo
Do not just write about your age, location and job description. Describe what you do quickly, mention a few of your interests, explain what you’ll pin about. For example: Inspiration and Business Tips for entrepreneurs who want to take their business to the next level.
3. Profile Picture
No matter if you choose to display your own face or your logotype, it’s up to you, however I advise you to use one of those two. Do not take some Tumblr girl profile to make it yours. Your goal is to look professional, right? Then own your business and be proud of your blog and your pretty face. The more people see of your brand name or logotype, the more they’ll remember you. Turn your blog into something people won’t forget and use as a reference.
This is THE thing you need to think about! Your boards are the second, if not first, element people are going to notice. This is why you want your boards to be attractive enough to make people curious. Give your boards names and be consistent. What I mean by this? If you have several boards about Food and several about Home Decor, you can name them like this : Home Decor – Workspace, Home Decor – Living Room; Food – Drinks, Food – Gathering, etc. You should also make sure the names are as explicit as possible. Forget about the ‘I could need this information someday’ and prefer ‘Business Tips’.
The other important thing to consider is the covers of your boards. Pinterest thought ahead and made it possible to personalize each one of them, so the least we can do is use this feature. Try to choose pictures representing your brand’s aesthetic. To help you, why not use a mood board to give you an idea of what you want to show.
Related post: Why You Should Use A Mood Board
5. Design Pins Yourself
Another important board to consider is one collecting your blog content. This added board includes another tip of mine: design your own pins! If you’re not good with designer tools, you can totally ask a friend of yours or download some media packs available online to help you get started, but after some time you should find your own style and apply it everywhere, even to your pins. When to use your own pins? When you just published an article and want to promote it on Pinterest, your audience might just adore the topic you’ve mentioned and repin it again and again. A perfect way to grow your traffic without doing much.
6. Business settings
Last but not least, Pinterest has once again been clever, and allowed us to turn our account into a professional one. The consequences? Analytics! Seeing your numbers of impressions, clicks, repins and visitors have never been easier. You’ll be able to see what your audience is interested in and your most popular pins. To turn your Pinterest into a business account, follow the link.