For as long as I can remember, blogging has been a part of me. LiveJournal? Yep. Blogger? Been there, done that. I even tried Squarespace.
I first started by writing about my last reads and favorite everything, ranging from movies, stores and even restaurants. For over three years, this was my daily life. I would get home from high school and post about the first thing that came into my mind. At the time (probably back in 2010), blogging wasn’t such a huge thing and I even got some collaborations and free goodies. I remember the first time a brand contacted me and offered me three bags at once, I felt like the new it girl soon starring on Vogue. That obviously never happened.
Mistake Number One
Around 2012, I’ve been really keen on Fashion and with the massive amount of Fashion blogs, Garance Doré on top, I thought it could be my turn. I was sharing my beloved online shops, taking pictures of my last purchases and recorded beauty tutorials. My mistake? I didn’t even like Fashion that much. To this day, I do enjoy buying pretty clothes and accessories but I’m
shit at beauty and I honestly couldn’t care less about the last Versace runway show. Back in the days, I opened a blog about a topic I kept reading about, not because I wanted to share something I liked.
I’m here today to give you some tips, even if you consider yourself an ‘old’ blogger, so you can learn from my own mistakes.
Write for the right reason
I’ve made the mistake when I had my fashion blog. My only goal was to be like all those fancy women who blogged about their last Gucci shoes and trips to New York City. My goal was to receive free gifts, cash and recognition. I wanted to become that girl other people would want to look at. Writing content, taking pictures and interacting with your audience is time consuming. And if I learned something through the years, it’s that you need to do all of this because you want to share resourceful content with people. If you do it to add zeros to your bank account, you will only last for about two months (and gain nothing).
Choose 2 or 3 topics and stick to it
At first, I used to talk about everything and eventually, along of losing myself, I lost my readers. Came a time where I actually didn’t know what to write about because there were just too many subjects to pick from. This is where I stopped enjoying my hobby. It made me realize I had a blog for the sake of it, not because I wanted to run one. Please note a Lifestyle blog doesn’t mean you can write about everything. You can’t go from Finances and Cooking to Design, from Fashion and Sports to Hollywood Stars. Seriously guys, you’re not Wikipedia.
Take your time
I must be honest with you and admit posting every single day is tough. I do it, but I would not recommend it if you’re just starting. It is quite tempting when you got tons of ideas, and you keep seeing inspiration on Pinterest or Instagram. You want to share your content with people, you want to help and that’s amazing of you. It just takes a lot of work and if you’re going to school, or you have a full-time job, it’s not manageable in my opinion. Take your time to write a good 2,000 words post twice a week instead of five poorly written 150-word posts.
Quality over quantity
This should be your primary focus and this is the tip I will try to remember myself. I used to write very few and put everything into the graphics. I’m a Graphic Designer and I pursue pretty, it’s evident I want to show off. However, your readers do not visit your website to look at pretty pictures. If they wanted to do so, they’ll sign up on Tumblr. What they want is rich content: texts to read, extern websites to visit, new music to listen to, etc. They click on your post to learn. Of course it’s important to match your words with some beautiful pictures but no matter what kind of blog you’re running, visuals won’t do all the work.
Take time to interact
Without its community, a blog would be nothing. It seems foolish to say but I think some people tend to forget about that part. If men and women from all around the world take some of their time to post a comment or share your content, the least you can do in return is to reply or go visit their website. Remember that no matter how big your blog might become, you need to keep thanking the people who made you big. You’re never too big to stop being thankful. In all seriousness, there are thousands of blogs out there. To have even one person visiting yours is a huge accomplishment. Please take time to thank them.
Enjoy this adventure as much as you can
Blogging is like a hike to me (#WeirdestMetaphoreEver). I tie up my virtual shoes, take my best tools with me, such as a text editor or Photoshop, and I go explore without a map. Even if you don’t have much traffic, even if you don’t get to live thanks to your blog, it’s all good. You will meet amazing people, learn constantly about topics you never ever imagined and most importantly you will grow. No matter if you start blogging at sixty years old about your grandchildren, there’s always something new to learn about yourself. And trust me, if you enjoy what you’re doing, it will show in your way of blogging. Success doesn’t always come in numbers.