Blogging Creativity

Where To Spend Money To Earn Some

As a business owner or blogger, you’ve already found yourself frustrated or disappointed. Sometimes even both. Unable to find a website template you liked. Staring at that font you wanted to use, while crying because the list of special characters was incomplete.

Did you know there was a way to solve these problems? It’s not a miracle solution, but it works nonetheless. This problem solver is called Money.

Earn Some

This is in no way a post to make you buy tons of useless stuff or waste your savings. However, your brand might need a little push only money can buy. No matter your effort, or the endless hours you’re currently spending on a post to take better pictures, you can’t do it all alone. The help of a professional or the use of some premium features can seriously help you for the better.

Sometimes, you got to spend money to earn some. It’s as simple as that and there’s no reason to be ashamed about needed a little help. There’s also no reason for you to start panicking. A better branding can be the only thing missing to gather more audience.

Where To Spend Money To Earn Some — NinetyCo by Jessica Woods
1. website

First and foremost, you should spend some of your money on a hosting platform. Why? Because you’ll get a unique and personalized url and it will make you look more professional. After thinking of your blog name for months, it’s much better for you to have a matching web address. For the extension, it’s up to you, you can choose what you prefer (as long as it’s available) between .com, or even .me.

My favorite: OVH and 1&1

2. design

What I suggest you to spend money on is your website design. You have two choices: call a professional and make a web designer and web developer work together on your project or buy a template and customize it with the fonts, colors, images and options you like. With this pick however, you might need some knowledge in HTML and CSS to make sure you don’t break your website by removing a single comma. Many free guides are available online to get you started but if you’re not ready, you can always ask around you. Your best friend or brother might have the skills.

In my opinion, if you’re afraid to get started now on HTML/CSS, you’ll have to eventually. It’s almost an essential when owning a blog. A professional won’t always be there for you.

My favorite: Theme Forest

3. fonts & icons

If you feel like designing your pins, featured images or social media covers, you’ll need to get a hold on designing tools such as Photoshop. But what you’ll also need is proper and complete fonts to use freely. What I mean by complete and free? Free of use for print and web design without any page views limit (yes that exists, some fonts have restriction). Always make sure to read the conditions of use, even though you’re usually just click ‘I accept’. Also make sure the font comes with all the characters, including the punctuation marks and the accents. For a proper font with an extended license, I advise you to spend some money, it will be worthy for a unique and consistent branding.

My Favorite: MyFonts

4. plugins

Let’s be frank for a minute: plugins are life-savers! They’re allowing us, poor lambda people, to blog wisely. Plugins are helping us when facing some statistics going wrong, spam comments flooding our moderator and a row of images not aligning just right.

Plugins are developer tools setting up automatically tons of features we eventually can’t blog without. My favorite? Yaost SEO for WordPress of course. Thanks to which managing keywords, snippets and meta descriptions have never been easier. While this one is mostly free, some plugins might be rather pricy, or some might have premium features. Want to add galleries? A pop up window to let your readers know where to subscribe? A shopping page? Make sure to look for some plugins, they’ll have an all-made solution for you.

5. branding

In all honesty, what would your brand be without stationery? Having a logotype is great, mandatory even, but sliding a business card in someone’s pocket is even more satisfying. Perhaps you could also send postcards at some of your most trustworthy clients one or twice a year. After a collaboration, you could send a thank you note to a brand. The possibilities are endless: business cards, postcards, personalized notebooks, stickers, tote bags, etc. You can implant your brand on whatever on you want. You’re going to an event? Bring some goodies with you and throw them around.

My favorite: Moo

6. marketing growth tools

You may think you don’t need it, you might be quite confident and lucky, but a little push is sometimes needed. Before the launch of your product, why not pay a little extra to boost your Facebook page and reach a larger audience? At the end you won’t even be mad at the $40 you just spent because your new readers are all engaging with your content. To grow your audience, you could also contact a professional and work in collaboration with him for a semester. Don’t be afraid to pay him each month if he can make you double your mailing list. Speaking of e-mail, I advise you to pay for a premium memberships and have full access to the features and customization tools.

My favorite: ConvertKit & MailChimp

Last but not least, an all-time favorite I can’t even categorize: Creative Market. This website has it all: templates, fonts, icons, themes, etc. If you can’t find what you need, you’re doing it on purpose I swear.

What did you spend money on already to grow your blog?

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  • Laura

    This was really eye opening, thank you for sharing! I have a lot to think about!

  • Maria

    Great helpful tips in here, Jessica! Thank you for sharing your knowledge and experience with those of us who are newer to the blogging world!!

    • Jessica

      I’m just so glad I can help Maria! Thank you for your kind words 🙂

  • Bernadette

    I definitely have goals for my blog to eventually self host it and fix up the layout. At the moment i just want to work on being more consistent, improving my photo quality and continuing to write posts even when uni starts back up for me. Though I was so happy when i got my own custom domain name, it really does make your blog look more professional.

    • Jessica

      That’s so good of you Bernadette. I wish you the best for you and your blog! Let’s hope you’ll keep loving it 🙂

  • Jessica

    This post is so amazingly helpful!
    I think one of the most daunting (for me personally) is the web design aspect haha ironically (and very fortunately) I married a web designer/front end developer lol its useful but takes forever to get him to update my sites since he does it for people all day every day 😉

    ~Jessica Linn

    • Jessica

      Damn you’re lucky girl 😉 That’s amazing! Thank you Jessica 🙂

  • Lauren Grant | Zestful Kitchen

    Such wonderful information on here, thanks!

  • Agata

    I love your web design! Looks very professional and stylish 🙂

  • Vicky

    Perfect article!!! and I’m so in love with your design!!

    have a wonderful day!
    ❥ Vicky | The Golden Bun

  • Amy

    AH! I loved this post. In the ideal world we would be able to spend money on everything we want (lol) but when you’re just starting out a blog or small business you really have to focus and PRIORITIZE! Thanks for this helpful list – need to plan out my budget for the year 🙂

    xx, Amy

    • Jessica

      I’m so happy I could help you Amy! I wish you the best for this year of blogging 🙂

  • Elizabeth Seal

    Great tips, I love using Mail Chimp! Your blog is so dreamy! 😀 xx

    elizabeth ♡ ”Ice Cream” whispers Clara

  • Lora

    What a great post! Nothing good comes for free – literally. Thanks for sharing, I just bookmarked it!

    Xx, Lora | Cherry Cola Style

  • Cielo

    So good to know! Thanks for sharing this!

    – Cielo
    Mermaid in Heels

  • Hannie Arden B.

    This is amazingly helpful, thank you for sharing!

    Hannie from Missing Wanderer

    • Jessica

      Thank you Hannie, I’m glad I could help 🙂

  • ElisaAnastasia

    Great blog!! xx

  • Yasmin Blackwell

    This was really helpful, thank you !
    I agree with you, since I’ve learnt HTML and CSS for my degree, I’ve found it’s helped me so much with blogging!

  • Emily

    Loving this post! I spend money on just about all of these haha. Or, at least, I use the free versions. But I’ve been seriously debating going pro with the Yoast SEO. Maybe upping my game this year! Haha. Thanks for sharing all of these. 🙂


    • Jessica

      I’m thinking about upgrading that plugin as well… We’ll see 😉

  • Jalisa

    These are all such fantastic tips, girl, I agree with all of them. My husband is in sales (the auto industry) and has always told me this, “you can’t expect to make money without spending money first.” Especially in an industry (the blogging world) that’s become so saturated, sometimes spending a bit on marketing can give that little push needed. Thanks so much for sharing, beauty, and I hope you’re having a great start to your week so far!



    • Jessica

      Jalisa your comments always are the best! Thank you for sharing your own adventure. Have a great day 🙂

  • Amelie

    I always say “you have to spend money to make money” haha. Literally, I probably say this twice a week in various situations. Good post! It’s definitely true. 🙂


  • Layla

    This is such a lovely post – I love seeing tips like this and think so many people can benefit from it!

    Look forward to more posts!

    Layla xx

    • Jessica

      Thank you so much for your kind words Layla!

  • Regina

    Hello Jessica.

    This is for sure a great post, for so long I’ve been looking for some professional help to improve my blog… you guidelines are great, and I thank you for that.


  • WanderLust Girls

    Great post 🙂


  • Taislany Gomes

    Wow, so many useful tips! I’ll definitely check ConvertKit out!

    Hope you’re having a Fabulous Day! Kisses,

  • Daniel

    Great tips!

    Daniel x

  • Jen

    These are all such great tips! I used a graphic designer to help construct my site and I’m so glad I did! He’s with a company that also provides support and assistance when needed, which really keeps my mind at ease because I’m not at all techy! It really allows me to concentrate on the other fundamentals of my brand and site. Thanks so much for sharing and I hope you’re having a great day!

    • Jessica

      You did the right thing Jen! I’m pretty sure it changed your blog for the better and I’m so happy for you 🙂

  • Rachael Burgess

    Great advice, even after blogging for five years I still found a lot of this info fresh and really helpful.

    xoxo, ︎ rachael

  • Carolina

    Lovely tips for a new blog, thanks!!

    Carolina 😉

  • Daria

    All the things you´ve mentioned are so true. A good blog should look professional and it costs something.



    • Jessica

      At the end, spending $50 on a theme is so worthy 😉

  • Elena Isabelle

    i’ve always been a bit unsure about where i want to take my blog or how i want it to look like so now i finally decided to do the step to self hosting and i will have a revamp this month. its finally time.

    • Jessica

      I wish you the best for this year Elena. I’m sure it will be worthy 🙂

  • jj

    Great post!

  • Subomi Salami

    I spent money on getting my domain name and on my theme. I also use 1&1 for my hosting. Great post dear!

    Subomi|My Fashion Musings

  • yuka

    great post! I totally agree that sometimes you have to spend a little to make money. Website and logo design is so key!

    • Jessica

      I agree! The overall branding is the first thing a reader sees!

  • Monique | WritingMonique

    I agree! I myself can’t design a website, so I did hire someone to do it for me. Best money spend ever!

  • Jane

    These are some good tips! I’m not looking to make money from my blog though, so I haven’t been spending much on it.

  • Tina

    All of these tips are sooo helpful! I haven’t heard about some of these sites and will have to check them out! I want to update my layout as well as my logo!


    • Jessica

      I’m sure it will be all worthy Tina! Can’t wait to see the new look 😉

  • dominica

    Such a helpful and useful post hunny! Bookmarked. Thank you so much for sharing this with us! Happy New Year to you and your family!! Dominica from

    • Jessica

      Have a beautiful 2017 Dominica! Thank you 🙂

  • Margaret

    Thanks for all the tips!!

    xx Margaret

    • Jessica

      Of course Margaret! Thank you for stopping by 🙂

  • Carrie

    wow great post, thanx for sharing

  • Sophia

    Great post, everything you say is so true! xo, Sophia

  • Carolyn

    definitely agree! got to make some investments in any hobby or business!

    • Jessica

      It’s true! You gotta work for what you want Carolyn 😉

  • Maria | Looking Glass

    I agree that my blog started looking better once I upgraded my free theme to a paid one and when I bought Lightroom for editing photos. I didn’t find Facebook ads to be very effective though, but fortunately I didn’t spend too much so I don’t really regret those.

    • Jessica

      The problem is that Facebook isn’t as popular as before… It’s so great you could see a difference after upgrading your branding 🙂

  • the adventurer

    This post has been so helpful! I am currently looking into upgrading my blog into more of a professional blog =o) Thanks for the tips!

  • Jenny

    I found this post extremely helpful. Thank you so much for sharing! I currently only spend any expenses on Squarespace which is where I’m hosting my blog but definitely going to check out all the links on this post!

    • Jessica

      I hope you’ll find some of these websites helpful!

  • Adi

    Very true!! Thanks for sharing, babe!

    Adi xx

  • Patricia

    This is an amazing post and really useful for me, as a recent blogger!
    I only spent money on the hosting until now and maybe I will use some of your tips from now on..
    Thanks so much for sharing this 😀

  • Sophie

    The Theme Forest themes are so pretty. I wish they made more that worked with blogger.

    • Jessica

      Ah that’s true… I’m not familiar with Blogger so I’m not sure which website I would recommend…

  • Nora Gouma

    Love your amazing post, thank you for the tips, thank also for sharing!!!


  • Lena

    This is a very insightful post! I agree with investing in a customize-able template and also learning css; i use google’s inspect element and that has really saved me a lot of headache to preview the changes before it’s made. Thanks for the share! 🙂 xo~ Lena

    • Jessica

      I couldn’t agree more with you Lena! Learning CSS saved me back in the days and today I’m able to create my own templates.

  • McKenzie Allyshia

    This is so true! This is also one of the hardest things for me to come to terms with. I want to make money before I spend it. However, I have quickly realized that it is not always possible to do. I just bought my first in-post sponsorship ad and am hoping it does me some good! I also purchased a blog design right off the bat that I fell in love with and was able to personalize. Fonts are a must!

    • Jessica

      I agree! When it comes to blogging, we often have to spend a bit before earning some, but at the end I think we all realized it was worthy 🙂

  • Diana

    Great investments go so far in the long run. Thanks for sharing!


  • Fiona

    This is so true and I absolutely agree! Love your post!
    xx Fiona

  • Sarlene

    Love your blog and yes you’re on point on everything you mentioned here! looking forward for more blog post from you!

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