As a business owner or blogger, you’ve already found yourself frustrated or disappointed. Sometimes even both. Unable to find a website template you liked. Staring at that font you wanted to use, while crying because the list of special characters was incomplete.
Did you know there was a way to solve these problems? It’s not a miracle solution, but it works nonetheless. This problem solver is called Money.
This is in no way a post to make you buy tons of useless stuff or waste your savings. However, your brand might need a little push only money can buy. No matter your effort, or the endless hours you’re currently spending on a post to take better pictures, you can’t do it all alone. The help of a professional or the use of some premium features can seriously help you for the better.
Sometimes, you got to spend money to earn some. It’s as simple as that and there’s no reason to be ashamed about needed a little help. There’s also no reason for you to start panicking. A better branding can be the only thing missing to gather more audience.
First and foremost, you should spend some of your money on a hosting platform. Why? Because you’ll get a unique and personalized url and it will make you look more professional. After thinking of your blog name for months, it’s much better for you to have a matching web address. For the extension, it’s up to you, you can choose what you prefer (as long as it’s available) between .com, .co.uk or even .me.
What I suggest you to spend money on is your website design. You have two choices: call a professional and make a web designer and web developer work together on your project or buy a template and customize it with the fonts, colors, images and options you like. With this pick however, you might need some knowledge in HTML and CSS to make sure you don’t break your website by removing a single comma. Many free guides are available online to get you started but if you’re not ready, you can always ask around you. Your best friend or brother might have the skills.
In my opinion, if you’re afraid to get started now on HTML/CSS, you’ll have to eventually. It’s almost an essential when owning a blog. A professional won’t always be there for you.
My favorite: Theme Forest
3. fonts & icons
If you feel like designing your pins, featured images or social media covers, you’ll need to get a hold on designing tools such as Photoshop. But what you’ll also need is proper and complete fonts to use freely. What I mean by complete and free? Free of use for print and web design without any page views limit (yes that exists, some fonts have restriction). Always make sure to read the conditions of use, even though you’re usually just click ‘I accept’. Also make sure the font comes with all the characters, including the punctuation marks and the accents. For a proper font with an extended license, I advise you to spend some money, it will be worthy for a unique and consistent branding.
My Favorite: MyFonts
Let’s be frank for a minute: plugins are life-savers! They’re allowing us, poor lambda people, to blog wisely. Plugins are helping us when facing some statistics going wrong, spam comments flooding our moderator and a row of images not aligning just right.
Plugins are developer tools setting up automatically tons of features we eventually can’t blog without. My favorite? Yaost SEO for WordPress of course. Thanks to which managing keywords, snippets and meta descriptions have never been easier. While this one is mostly free, some plugins might be rather pricy, or some might have premium features. Want to add galleries? A pop up window to let your readers know where to subscribe? A shopping page? Make sure to look for some plugins, they’ll have an all-made solution for you.
In all honesty, what would your brand be without stationery? Having a logotype is great, mandatory even, but sliding a business card in someone’s pocket is even more satisfying. Perhaps you could also send postcards at some of your most trustworthy clients one or twice a year. After a collaboration, you could send a thank you note to a brand. The possibilities are endless: business cards, postcards, personalized notebooks, stickers, tote bags, etc. You can implant your brand on whatever on you want. You’re going to an event? Bring some goodies with you and throw them around.
My favorite: Moo
6. marketing growth tools
You may think you don’t need it, you might be quite confident and lucky, but a little push is sometimes needed. Before the launch of your product, why not pay a little extra to boost your Facebook page and reach a larger audience? At the end you won’t even be mad at the $40 you just spent because your new readers are all engaging with your content. To grow your audience, you could also contact a professional and work in collaboration with him for a semester. Don’t be afraid to pay him each month if he can make you double your mailing list. Speaking of e-mail, I advise you to pay for a premium memberships and have full access to the features and customization tools.
Last but not least, an all-time favorite I can’t even categorize: Creative Market. This website has it all: templates, fonts, icons, themes, etc. If you can’t find what you need, you’re doing it on purpose I swear.