Business 101 Creativity

Why You Should Use A Mood Board

Whether you’re a photographer, a graphic designer or an architect, it’s impossible for you to start working on a new project without planning it. Even if a little. If you’re about to start designing a website, you need to know about the primary fonts and the color scheme. When it comes to a photoshoot, you need to decide on the place and the time of the day. When sketching a logotype, you have to think about the elements you want to put in. No matter the job, you can’t start from scratch and hope for the best. First and foremost you need to get yourself organized and inspired.

When it comes to blogging, I also like to think building a mood board is essential. Today I’m giving you my best tips. It doesn’t matter if you’re a professional who needs it for work or just a massive fan of Pinterest doing it for fun.

Why and How You Should Use a Mood Board — NinetyCo

Mood Board

1. inspiration is essential

No matter how good you are at what you’re doing and no matter how many ideas you get, you aren’t all-knowing (sorry dude). We all start on a new work/blog post having a rough idea of what we want to create but it’s thanks to inspiration we truly develop the project and go deep. It can be shades of blue, different textures or some geometric lines. Those small things the brain will tend to appreciate, will eventually bring out interesting combinations all along the process. You might develop a particular interest into something you never looked in before, simply because after seeing many visuals using it, you’re sure you could make some good use of it in an upcoming project. The mood board will help you gather those important details.

2. you need to clear your mind

When thinking about your article or work project, hundreds of ideas and small bits and pieces of information are coming right at you. With a mood board, you’ll be able to select photographs, illustrations, posters and fonts you love, and put them together. The sole purpose of this new best friend will be to help you put into images the mess your mind is struggling with.

3. it provides an overview

If you’re familiar with Pinterest, you know how great these boards are for your organization. You can easily find a pin according to its topic, whether it’s that nice home decor you saw on a blog, the Greek salad you want to try or those yoga pants you should purchase. When designing, it’s the exact same thing. You need to organize your thoughts. With a mood board, all your dearest inspiration will be at the same place. You want to have a look at all those visuals you saved for weeks? You want to put yourself in the mood right before beginning to work? You have all you need right in front of your eyes.

4. use it as a landmark

This tip applies to designers more than bloggers but it can also inspire you.

During your process, you’ll have important landmarks to respect: the sketching, the creation, the conversation with the client, etc. For every step, a look at your mood board might be great to see if you’re sticking to it. If you chose some visuals beforehand, fonts or textures as inspiration, it’s because you want your project to have some of those elements. Looking at your on-going work and your mood board simultaneously will immediately tell if both are on the same wavelength.

Why and How You Should Use a Mood Board — NinetyCo
5. say no to writer’s block

Not knowing where you’re going or what to do next happens to the best of us. There will be some days where your mind won’t follow and it’s okay. Some days will be longer than the others and more difficult. The creativity won’t be there, no matter what you’re trying to do to bring it back. Sometimes, a look at your inspiration might help. It will remind you where you’re started, why the layout you’ve designed so far looks that way and maybe the day won’t be a bright one but it won’t be a complete waste. By looking at your mood board again, something you may have missed can become clearer: a color you never used might pop out or some lighting will get you inspired for another series of pictures.

6. focus

Sometimes, even if you try to follow a certain path, you’ll get lost. With several ideas in mind, it’s easy to find yourself all over the place and your artboard can quickly become a bit of a mess. You have twenty sketches of logotypes whereas you were supposed to review only three and none of them are in fact good (you’re about this close to pull your hair out). You were thinking about writing a post on Spring Fashion Trends and you’re now creating a mess of flower patterned skirts. Get back to your main inspiration, take an hour or two to think about it and take a deep breath. You’ll make it!

7. never forget it’s only just inspiration

I think it’s important to remind this as a last tip. Your mood board is your inspiration, its main goal is to help you before, during and after your process, like a good companion. In no case however, you have to copy what you see. You have your own ideas, your own style, use it and be proud of it. Own it! Do not follow a trend, do not take other artists’ works for something you’re free to reproduce.

Are you familiar with mood boards? Don’t hesitate to share some of your own tips.

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  • Olivia Poncelet

    your moodboard is so beautiful !
    Nice article 🙂

  • Aliona

    Love it. Please check out my new post on all things hair colour!

    Kisses xo | From Aliona With Love

  • Rena

    Yes, you are really right! Thanks for your serious inspiration to use a moodboard – it makes definitely things much easier 🙂
    xx from Bavaria/Germany, Rena

  • luna

    great post

  • Dominique

    I’ve never thought about moodboarding before but now I really want to do one! Great tips hun xx

  • Nati

    I really love to use them to reach my goals, they keep me motivated 🙂
    Nati xx

  • Josie

    I love creating moodboards! I have an old fashioned scrapbook as well as Pinterest, they’re both so addictive x

    Sick Chick Chic

  • Terri

    I think they are great for inspiration!

    Much love,

  • bonjourchiara

    You are so right, Jessica. A moodboard is an essential in this blogging work!

    • Jessica

      I’m so happy to read we share the same thought 😉

  • Gil Zetbase

    Amazing post!
    Have a nice week-end!
    Gil Zetbase

  • Xin

    This is so amazing, I want to try!


    • Jessica

      You definitely should Xin, you won’t regret it

  • Corinne

    I’ve never actually created a mood board before but I should one day. This looks lovely. Thanks for the tips!

    Corinne x

    • Jessica

      It might help you Corinne, you should definitely give it a go!

  • Charlotte

    I love this tip:) This is so true! I love mood boards.

  • Benita James

    Mood boards are really creative and beautiful.

    Bernie, xx
    The Style Fanatic

  • Violette

    There was a time I always used moodboards but I kind of stop it! It super nice and should do it more often!

    • Jessica

      You totally should Violette, mood boards are so helpful!

  • sonia // daring coco

    Mood boards are wonderful things for inspiration. And so is Pinterest. Unfortunately for me I hardly put them to good use, despite constantly curating images. I think this year I need to make it a point to utilise this more when I’m in need most.


    • Jessica

      I’m pretty you’re going to find mood boards quite useful Sonia 🙂

  • Lizzie

    Such a great post! You have captured why mood boards are so amazing while giving some great advice to create your own!


    • Jessica

      Thank you very much for your comment Lizzie!

  • Kit

    I ABSOLUTELY agree! I just made a moodboard to guide me in the direction for Spring/Summer 2017 and it’s really been helping. Great post, love! xx


  • Harija

    Amazing blog post and great photos.
    I am glad you enjoyed reading my recent outfit post and thank you for the comments!!

  • Liz Nguyen

    This is a lovely post 🙂


  • Aanaan and Elijah

    Definitely a must try!

  • the adventurer

    Love this! I am an architect and before each project at my firm we like to pull together inspiration photos and share them among the design team and the client. Always so helpful!

    • Jessica

      I can only imagine! It’s the perfect way to start 🙂

  • Nora Gouma

    Love your great post, love your blog as well, truly inspiring. Thank you for sharing, cannot wait for the next post!!!


  • Emily

    This is really great advice! I have to admit I should probably use mood boards more, but I don’t. This was really inspiring though, and I am definitely going to make an effort to use them more. I do think I wouldn’t be so frazzled if I did. Really loving the layout of your posts and your blog. Super cute! Hope you are having a great weekend.


    • Jessica

      Thank you so much for your kind words Emily!

  • Zorica

    Great post.

  • natalie

    Love this post!!! I totally agree, I definitely ultimately use Pinterest and Tumblr as my every day moodboard, but pulling specific images and creating different themes is so satisfying and inspiring. It definitely also helps when coming up with ideas for a project!

    • Jessica

      That’s the way to do it Natalie! A mood board is key.

  • Emma

    I totally agree with you about mood boards! They give me so much inspiration and I can spend hours pinning things.

    Emma | Fashion Photographer and Model

  • molly

    Suuuuuch a good post! I always make mood boards before a big shoot.


    • Jessica

      I’m pretty sure it’s helping you a lot Molly!

  • Merel

    I totally agree!! Moodboards are so helpful! I love your style btw.

    X Merel

  • Marta

    I’m completely in love with your blog’s content and design. Great job!

  • Amanda

    I was obsessed with Pinterest for a long time. Then, somehow, I fell off of it – and noticed a marked difference in my creativity! I’ve been a lot more active lately and it’s helping me for sure! I can feel it. When you’re right, you’re right!

    • Jessica

      That’s awesome Amanda! Keep up the good work 😉

  • Emily

    Awesome post! Sometimes I make mini mood boards in a little journal just to document a particular time in my life or a memory or a mood. I love using Pinterest too, I have so many boards for different moods and looks. Thanks for sharing!

    xxxx from Emily

    • Jessica

      I love your idea! I could totally do that to document a moment of my life 🙂

  • Carolina

    Such an amazing post to start a new mood board, so informative. I never had one but i will start collecting images for sure !

    Carolina 😉

  • Jennifer

    Great post! I totally agree that mood board’s are essential for creativity purposes. 🙂

  • Pia

    I’ve never reallllly been into pintrest or mood boards but your point about putting all those little thoughts about one projects in one place might have just converted me!

    xx, Pia

    • Jessica

      Once you’re into Pinterest it’s impossible to turn back. I’m sure it can help you Pia 🙂

  • Sophie

    I love mood boards. I want to make a physical mood board.

  • Amy

    Love mood boards for inspiration! They’re also just a ton of fun to put together. Thanks for sharing 🙂

    xx, Amy

  • Cristina - Memories of the Pacific

    I love moodboards! They are essential for me. I like to feel inspired 24/7, it makes me feel happy. Also, they are important if you are a blogger for creating your own content.

  • The Fashion Folks

    I love moodboards and I used to be way better at making them than what I’ve been lately. But I love them and they always give me a great dose of inspiration. They sort of catch the vibe of what one wants to create. I’ve been thinking about doing a moodboard for 2017, but haven’t had time to do it…yet haha! Will certainly now!

    Have a lovely weekend babe! Xx

    • Jessica

      It can be amazing to motivate you and inspire you for this new year 🙂

  • Sophia

    Such a great post! 🙂

  • Lisa Linh

    Loved that you wrote about this! I have a mood board that I’m always referring back to. Thanks for all the tips!

    Lisa Linh

    • Jessica

      Thank you for your comment Lisa! I’m glad!

  • yuka

    I love mood boards and totally enjoy making them!

  • Justine Requa

    I agree, moodboards always help consolidate my thoughts when i’m about to start on a new project.

  • Dora Toubanaki

    I lovelovelove moodboards. I am actually afraid i will not have a wall after all those pictures hanging!

  • Courtney

    I love the idea of making a mood board! I’ve made vision boards before but have never made a board specifically for blogging. I love this idea!

  • Nickie

    Could not agree more!

  • Yasmin

    Love the entire post. Wonderful photos my dear! Have a great weekend 🙂
    xo, Yasmin

    • Jessica

      Thank you so much Yasmin! Have a great day 🙂

  • Gemma

    Really inspiring. I love the idea of mood boards.

    Gemma x

  • Lisa Favre

    I love this idea! As a blogger, I feel like I’m constantly thinking (and sometimes, to the outside world, I just look out of it as I am deep in thought in my next, big idea). Love your suggestion.


    Couldn’t agree more – I create four times a year a moodboard and add every now and then pictures or inspiring quotes!
    xx Mirjam

    • Jessica

      That’s so cool. I could totally follow your lead and make one every three months!

  • Gabrielle

    ‘It provides an overview’ – that is a really, really good point. It’s impossible to keep so many strands of inspiration in one place in your mind, so a moodboard is a great solution. I have a large message board I don’t use and so I will be sure to transform into a moodboard very soon 🙂

    • Jessica

      I have a massive cork board in my office and it’s helping me sooo much!

  • Elisa

    Beautiful post!
    xx Elisa

  • Margot

    I love making mood board.
    Always the best way to find inspirations.

  • Boutique

    Great post! You gave us such nice information about moodboard. Its inspiring me a lot.


  • Kaylee

    Creating a mood board is an amazing idea! I think it would improve & inspire my blog ideas, college life & my attitude toward my daily life!! Thanks for sharing this x

    KayleeㅣJK’s Dawn

  • Megan Denton

    After working with Pinterest for so long I actually found my best inspiration was going old school… I cut out the images I love and paste them in a sketching pad. It’s the perfect physical reminder that I carry around to look for inspiration. I don’t know why, but it works so much better having something to hold and see in real life. (I say that…. after just spending an hour on pinterest haha!

    • Jessica

      I agree with your reasoning Megan. I myself have a huge cork board when I physically pin my inspiration!

  • Jean

    I wholeheartedly agree! For me, referring back to a mood board also helps when I find myself creatively stuck. Returning back to my original inspiration helps unlock new ideas.

    xx Jean

    • Jessica

      It’s the exact same for me! It keeps me focus 🙂

  • Mariachiara

    I love both physical and virtual moodboards I think that they are so helpful in boosting creativity, but I often can’t choose the theme because of the cluttering in my head. Great blog
    See you soon,
    Mariachiara from

  • Quinn

    I haven’t ever done a mood board + I’m not even sure why! I love your reasoning – it might just inspire me to get started 🙂


  • amber

    I love making mood boards. It’s so much easier to be guided through a project, whether it’s personal or for a client. And with a client, it’s so much easier to get each others visions across through a mood board, rather than explaining it! It’s so easy to get carried away with a whole bunch of different inspirations, whereas a mood board gives you direction.

    Great post 🙂 Loving your style!

    • Jessica

      You pretty much summed up my whole rambling! Thank you for your comment Amber 🙂

  • templeofbeauty

    Great post! I love doing mood boards for everything, they help me stay focused and organized!

    xx Z&G

  • Victoria

    I have been thinking about doing a mood board, but I never made it a priority. I definitely will have to now! Great post, thanks for the inspiration!

  • Dylana

    This is all such great advice!


  • Seyra Rico

    Yes, mood boards are crucial! It helps you think better. I agree, Jessica!

    – Seyra x

  • jess

    i need to try the mood board! x

    jess x |

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