Pinterest is THE social platform I love the most. I’m a massive fan of mood boards, I seek inspiration daily and I’m a sucker for pretty pictures. Pinterest has it all!
However, the social media has well grown since its creation in 2010 (yes you read that right, seven years ago) and it became a powerful tool for each business owner. Today, let me give you some tips to grow your profile.
It’s the key to a sensational profile and an engaged audience. No matter the reason behind your account: to promote your brand, to share inspiration or to gather useful posts, people will follow you more easily if they know you’re posting regularly. They’ll know when to expect which type of content and get their inspiration flooding thanks to your presence on the social media.
2. be proud of your content
We all have our favorite topics, our own passions and the Outdoors pictures that make us go wow. If you like Scandinavian interiors, your ‘Home’ board will contain a massive amount of white walls and black and white patterns. Same thing if you like surfing, you’re most likely to have a board called ‘Summer Vibes’.
People with the same hobbies as you will start following you in no time, simply because they want to be able to repin the content they feel close to. Stay focused on your passions, be proud about what you’re sharing: love what you pin, your followers will love it too.
3. be attentive
Analytics are so important when it comes to Pinterest. Whether it’s for your blog or any kind of social media, those little metrics are able to show you the age, gender, and interests of your audience. If you have followers from Canada, how about you start sharing more cool spots in Montreal, Ottawa, and Québec? It could be pretty awesome for them to discover new shops and restaurants thanks to your pins.
To see your Pinterest Analytics, turn your account into a Business by clicking right here.
4. aim high
I’m sure many people see Pinterest as a cool application you can use whenever you want to find the inspiration, but do not forget it’s a social network. Today, social network rhymes with potential traffic and cool audience. Using your Pinterest profile wisely can help you reach a new niche, so always be sure to set some goals and try to grow the engagement of your followers. However, keep making sure your oldest followers keep returning, it would be too bad to lose an audience, as you get another.
5. it works both ways
While using Pinterest can drive traffic to your website, your website can also help you gain new followers on the network. Pin ahead some inspiration for an upcoming article and design pins to announce a blog post. Are you selling products? Show your Pinterest followers, some of them might be interested. What does all this mean? You can attract new readers and clients just by pinning, and gain new followers while displaying your Pinterest profile or the social media icon on your blog.
6. consistency is the key
If your website is well-rounded and your brand identity on top, make sure to spread it. Use the same fonts and colors as your website when designing a pin and make sure your boards relate the same topics as your articles. That way, you please people who always want more of your rich content and inspiration.
7. keep it cool
I know I just told you to see Pinterest as a business tool. And yes it can bring new opportunities and potential readers but it’s important for you to remember it’s only just a social media. Do not make it your goal to gain money over Pinterest and let sponsored pins away, just have fun pinning about what you like and stay true to yourself. Do not become one of those people who pin about everything just because a brand said so.