Blogging Creativity

Understand Your Monthly Report

It might not seem like it but I’m a fairly new blogger. Well, at least on NinetyCo. As I mentioned in How To Enjoy Blogging, I’ve been blogging for at least 7 years. However, when it comes to blogging since creating my own business, it’s been about two months. Yes two months, you read that right. I share lots of tips and you might get the impression I know a lot —I do okay, I’ve went to school; but when it comes to this particular blog I’m a complete newbie.

The thing is, I love being a newbie. Before you cringe, let me tell you how awesome it is.

Micro Blogger

I’m not concerned by blogger politics and my business is drama free. Without a hundred of followers, my audience is there because she wants to be there. I don’t get millions of useless views. Because my blog is a small website, I remain approachable and my engagement is high. I swear, have you seen the number of comments I get per posts? I’m not bragging here, but compare my engagement to the ‘massive’ blogs. Many popular bloggers barely get above 20 comments per post. For thousands of hundreds of page views, that’s pretty low and between me and you, so frustrating.

What I’m trying to say here? Even if you’re running a small blog, you should be damn proud of you.

How To Understand Your Monthly Report + Free Resource — NinetyCo

Monthly Report

I’ve decided to post monthly report to bring confidence to people. Many bloggers out there become frustrated when they don’t get collaboration opportunities and lack motivation.

I’m here today to show you my own little success and give you a bunch of tips to understand your monthly reports and grow from there.

Social Media

Bloglovin’: 14 > 56

Instagram: 508 > 570

Pinterest: 2944 > 3654

Twitter: 319 > 332

Let’s take a closer look at my stats. As you can see, my overall following grew, however it didn’t grow at the same path. On Pinterest, I gained 700+ followers, whereas I only gained 13 on Twitter.


Page Views: 3485 > 5561

Visitors: 728 > 1244

Posts: 16 > 20

Comments: 264 > 695

Overall, my analytics exponentially grew. I barely posted more articles but my comments have more than doubled, which means the engagement has mean amazing in January. I also gained a lot of visitors and had 2000+ more page views. After just two months of blogging, you can see I’m on the right way, as my online presence improved.

Take Action

The most important thing to remember each month is to take action after filling your monthly report.

1. Analyze Your Numbers

The numbers is the first thing you need to focus one. Write them down, compare to the previous months and determine if you made progress. If you did, keep up the good work, if you didn’t, try to understand why and try to do better the next month. If I look at my own monthly report, I did an amazing job on Pinterest and totally sucked at Twitter; aka I know I’ll have to do more in February to grow my Twitter.

2. See What Worked and What Didn’t

Numbers are important but they won’t do it all. They’re just digits and you are the one with the brain. You have to understand which type of posts worked and which didn’t. Most of my comments came from Blogging Tips, I can now determine that my audience is interested in that topic and ready to engage. I can also see that my overall content has been appreciated as more people subscribed on Bloglovin’ to never miss a post. Last but not least, it would seem my Instagram grew but not as much as I had hoped for which means I have to work harder on that too.

3. Make A Choice

This is where you decide how to focus some extra energy and time. You can either focus on what worked and keep growing this part or take action on what didn’t work and try to improve these numbers. You won’t be able to do both. For example, I can either post more Blogging Tips and please my audience with content they like or focus on my Instagram and Twitter to attract more people and maybe develop a bigger niche.

4. Be Patient

You won’t see results immediately, even in the next monthly report. You might need to wait three or four months to see small changes. Do you think Beyoncé became Beyoncé overnight? No she didn’t. What I’m saying here is that you might be the next Beyoncé, you just don’t know it yet. Working for what you want is time consuming, and it might sound pointless but I promise you, you will see results soon enough.

In just two months, I’ve worked my ass off and manage to gather a loyal audience. If Beyoncé did it, if I did it, you can do it too!

Are you keeping track of your numbers thanks to monthly report?

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  • Erin Ollila

    Very interesting post share. I know a few people this would help.

  • Shelley

    Thanks so much for the tips and the encouragement!

  • Taylor

    Such a great post, I can definitely find this useful!

  • Corinne

    I love reading posts like this! Congrats on your progress!

    Corinne x

  • Itzy Canales

    I love this post! So insightful and helpful. I need to start taking track of my data. Thanks for sharing babe.


  • Liz Nguyen

    thank you for your post. it’s so useful to take a look at our numbers xx


  • bonjourchiara

    I always check and analyse my numbers and statics. I think it’s really important! I’m impressed for the amount of new followers you got on Pinterest! for me that one is the most difficult platoforms to grow!

    • Jessica

      I’m gonna be totally honest with you Chiara, I have no idea how I did it… I pin an average of 40-50 pins a day and the growth is huge. I’m still trying to figure out WHY

  • Rena

    Wow, congratulations! Honestly, I’m not surprised about your success because you are really doing a good job!
    xx from Bavaria/Germany, Rena

    • Jessica

      Your words mean the world to me Rena! Thank you 🙂

  • Laura Mitbrodt

    Wow you grew so much in a month that is so impressive

  • yuka

    I never really looked at my stats like that before, but it seems like such a helpful thing to do. Great job on growing! Your blog is really great!

  • Katherine

    Congrats on the growth of your blog! I don’t really pay attention to the numbers much, but I probably should once in a while.

    • Jessica

      You might learn some interesting things about your audience 😉

  • Mackenzie Dunn

    This is super helpful to read – I’m a brand new (first time!) blogger so it’s helpful to hear how to actually interpret things 🙂

    • Jessica

      That’s so awesome! I hope you enjoy blogging so far 🙂

  • Maria

    I had no idea your business was so new!! You are so polished!! Wow:) Thanks for the tips!

    • Jessica

      Thank you so so much Maria, your words mean a lot!

  • Erin

    Wow, great to see your growth! Thanks so much for sharing this xx, Erin

  • Carmen

    Congrats to your growth dear! I totally agree with you, patience is everything!
    xx, Carmen –

  • Keri

    Loved reading this! I look at my numbers, but don’t thoroughly analyze them as much as I should. Thanks for the tips 🙂

    • Jessica

      It can really help you to improve some features of your blog 🙂

  • Didier

    Thank you for posting this! I find it always somewhat hard to understand all the analytics to be frank ha.


    • Jessica

      There are many technical terms, I have to agree with you!

  • GlossyU

    Interesting tips! I need to try out these tips. Thank you for sharing. 🙂

  • Sophie

    I need to try out your tips.

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