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How To Write The Perfect Media Kit

As a blog owner, you must have already read some tips to grow your audience or increase the traffic. You most certainly tried to get more followers on Instagram too. However, did you ever think about your Media Kit?

What is it? A short document made to help other brands learn a bit more about you, distributed for promotional use. That sounds interesting, right? A media kit aims to give more information about your blog for a potential partnership. Many brands, when asking to collaborate, will ask about your reach aka your total number of followers. Why? The brand will immediately know if working with you could be worthy. As you know, business is business.

By having a media kit ready to be sent, you won’t have to panic every time you receive a email anymore. You just have to keep it updated.

How to Write The Perfect Media Kit as a Blogger — NinetyCo

The perfect Media Kit

1. brand name and brand description

While it might seem evident to some of you, I think it’s important to remind it. For the people reading your kit, it might be the first time they hear about your business and you wouldn’t want them to miss out important information. Whether you want to talk about your business only, or you and your business, it’s totally up to you, but you have to balance your content. Don’t write too much but but share enough details, this document is about one or two pages, and you have to make sure you give just the right amount of data. I advise you to write about your job, your position, the nature of your blog and the services you offer; your specialities or the topics you post about.

2. contact information

Make sure to write your website address, your phone number and your business location. It would be too bad to share your kit and have potential clients never contacting you because they couldn’t find a way to reach you.

3. your audience

Talk about the demographic of your audience (age, sex, industry, location). It’s important for your promotion but also for yourself. You need to know about this, it helps you share content in agreement with what your readers or viewers look for. Why would you share the best spots in Australia if most of your audience lives in Spain and barely travels? If a brand receives your Media Kit and want to offer you a partnership, they need to know ahead if you can both be good co-workers. To do so, use analytics tools.

My favorite: Google Analytics.

4. your clients and sponsors

This document is basically made to help you sell your blog. Mention the people you’ve worked with, show your worth, make the people love you and want you! If you’ve already had some major partnerships, mention it too, don’t be afraid to show your success.

5. your numbers

Don’t hesitate to share your numbers of page views and unique visitors. Nowadays, knowing how many people you reach is everything. A brand won’t come at you if you’re only reaching 50 people a day. It doesn’t mean those people don’t interact and are less interesting, unfortunately for you, the more people you reach, the more brands contact you and the more clients are bound to ask for your services. Knowing you’re reaching many people means your work is trusted. (In my opinion, this kind of sucks… but as I said earlier, business is business.)

6. your social networks

Today, only having an online portfolio or a blog isn’t enough. Twitter, Facebook, Pinterest & Instagram, have all made themselves an important place and brands don’t hesitate to use those as tools to grow their audience. More audience = more potential clients. Put some social icons on your Media Kit, share the amount of followers, and you’re good to go on the social sphere.

7. your partnership opportunities

This is optional, but you can also list the types of ads you’re willing to display or the articles you wouldn’t mind posting. For example, mention banner ads, sponsored articles and ambassadorships.

I hope this post was helpful!

84 comments on “How To Write The Perfect Media Kit

  1. Now that’s what you call providing value.
    Great one Jessica!

    come say hi –>

    1. Thank you! So happy to help 🙂

  2. very informative. thanks for sharing

    1. Thanks for stopping by!

  3. It was very helpful, thanks a lot for sharing it!

    Kathy’s delight

    1. So happy to help Katarina!

  4. Very helpful! I like how direct your list is. I’ll definitely keep these tips and tricks in mind. 🙂

    1. That’s awesome Jennifer! Thank you 🙂

  5. This is such great advice! This would really come in handy when pitching to PR companies

    1. You’re so right!

  6. Mine used to be 4 pages but I’ve managed to reduce it down to 3. I agree that 2 pages is probably ideal

    1. I do think it is, but if you have many things to share I guess 3 is alright 😉

  7. Awesome and helpful tips!! Thanks for sharing 🙂

    1. Thanks for stopping by Alifya 🙂

  8. These tips would have been so helpful when I was writing my Media Kit a few weeks ago, wahhh! Luckily I managed to get a lot of these things on my kit. Woot! It was pretty fun to make. 🙂


    1. You got it girl! Great job 😉

  9. such a helpful article

    1. Thank you Vanessa!

  10. Great tips! I made a media kit last year, haven’t really been asked for it yet but I found putting it together was a great way to understand my offering and audience!

    Alya / moorizZLA xx

    1. It’s such a helpful tool!

  11. This is so helpful! Thank you so much for sharing these details! Gotta start working on my media kit now!


    Tamara –

    1. Good luck Tamara!

  12. Media kits are sooooo important! Thanks for the recommendations!

    XO Kylen | Kylen Every Wear

    1. Thank you for your comment Kylen 🙂

  13. What a great tips indeed! Thanks for sharing, it was so helpful! 🙂

    Hope you have a lovely day!

    1. So happy to help Melissa 🙂

  14. Great post! Having a media kit is so important! I will definitely pin this post!
    I hope your day is as beautiful as you are!
    xoxo, Vanessa

    1. Thank you Vanessa, have a great day!

  15. This was so helpful. I need to make an Instagram for Gold Clutter. Do you have any tips for blog Instagrams?

    1. Let’s be honest Sophie, I’m not the best when it comes to Instagram. I’d say it’s important to keep an aesthetic, to match the content of your blog and to interact with other accounts 🙂

  16. Amazing tips!!
    xo | Cindy

  17. This is a great how-to, lady! Reminds me- I need to update my media kit! 🙂

    Le Stylo Rouge

    1. I wish you the best for that Ashley!

  18. this is absolutely brilliant! simple and effective, i noticed my media kit is lacking in some points, so I can improve it. thanks youuuu jessica

    xx from Brighton
    Cate ღ

    1. I am so happy to help Caterina! Good luck with these small changes 🙂

  19. great post 🙂

    1. Thank you Nada 🙂

  20. Great tips! i’ve been contemplating this idea for a while, I think I’m gonna try writing my own kit!


    1. That’s amazing of you Tania!

  21. Such a helpful post! I for sure need to update mine after reading this 😉

    1. So happy to help girl 😉

  22. This is such a helpful post for us, bloggers. Thank you for sharing, dear.

    1. Thank you for stopping by Catarine 🙂

  23. These are great tips once again! I was just looking for good advices to make my own media kit! Thanks for sharing!

    1. Thank you for your always kind comments Violette 🙂

  24. I’ve never thought about having a media kit but I’ll definitely make one now. This post was really helpful, thank you Jessica!

    1. You’re welcome Constance 🙂

  25. Wonderful blog! I love and i follow your blog, please follow me too!

    1. Thank you so much!

  26. Amazing, this is so helpful! Thankyou for sharing, this is one to be saved! xx

    1. Thank you Frances, glad you like it 🙂

  27. Such a great and helpful post! I really need to work on my media kit, haha 😉

    1. Thank you Emma 🙂

  28. Hi Jessica,

    So helpful this advisers for doing a media kit!
    Thanks for sharing!


    1. Thank you for stopping by Liliana x

  29. Media Kit is an essential tool for blogging. Having one is a mandatory, you look even more professional with that! xx

    1. I totally agree with you 🙂

  30. Really helpful hints on what to include in a media kit. Seems to me pretty much like a curriculum vitae for business.

    1. I’ve never thought about it that way but it’s actually a good description!

  31. Top tips! Thanks!


    1. Happy to help Gemma 🙂

  32. Great tips! Thanks for sharing!! xx

    1. Thank you for your comment 🙂

  33. This is a very helpful post, thanks for sharing xx

  34. This is so helpful!! I still don’t have a media kit! eeks!

    1. It’s time to get to work Yuka 😉

  35. Thank you for these helpful tips and advice!
    xo, Jane

    1. Thank you for stopping by Jane 🙂

  36. Thanks for sharing! Very helpful tips!!
    Love from Trang Do

  37. Such a great post! Thank you for this!

    x- Greta

    1. You’re so welcome Greta 🙂

  38. These are great tips, I am trying to make one right now!

    1. I’m sure you’ll make it 😉

  39. This is great advice on writing the perfect kit. Some people always say do this or that but I like your direct list and how you presented it. Lovely advice 🙂

  40. Great tips! I definitely need help with making a media kit, this is so helpful!

    1. So happy to help Karine 🙂

  41. So helpful!! I have to update mine so this came at a perfect time 🙂

    1. That’s amazing Kath, glad I could help!

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